Audio Content

Podcasting, downloading, broadcasting, webcasting; we love to create, listen and converse. Creating rich and engaging audio content makes your brand accessible and portable. It’s another way that we can help you talk to your consumers, enhance your web presence and give your brand legs.

Discovery

Lambrini was keen to connect with its core audience over the Christmas period with a campaign that created brand awareness but also carried a useful message that appealed to consumers.

Breakthrough

To communicate the message Lambrini joined forces with celebrity new mum Danielle Lloyd to give women some top tips on how to survive the Christmas period with a young family. The nature of the message allowed us to create a variety of multimedia content to promote it, one of these was audio content.

Connection

Danielle was spokesperson for the brand and worked alongside our trusted broadcast partner to create an audio feature that contained a variety of tips for new mums at Christmas. It carried a subtle reference to the Lambrini brand.

Results

The audio content that we commissioned was syndicated to and broadcast by over 40 UK regional radio stations. Additionally, radio stations were able to archive this content on their websites as podcasts for people to download or stream from their archives.