Editorial Content

Good online editorial content is essential. It grabs attention, increases time spent with your brand and can give you access to conversations you’ve never had before. Whatever your goal, our focus is on helping you to tell the right stories, in the right environment and communicate your message in the most effective way.

Discovery

Pilkington was looking to expand the reach of its ‘MOT Your Home’ PR campaign that was developed to promote Pilkington energiKare™ glass products in the digital space. With TV architect George Clarke as the front man, there was an opportunity to appeal to a much wider audience.

Breakthrough

To engage with consumers online we decided to create a blog that would comment on a subject close to the Pilkington energiKare™ products. This subject was ‘green living’, a subject lots of people interact with online.

Connection

To join their conversations we built our own blog that discussed energy saving issues and wrote original posts for it twice a week during the ‘MOT Your Home’ campaign. This content was also sent through to ‘green’ bloggers and journalists who linked it to their own websites.

Results

The blog posts were read regularly and the online space we created became a hub of activity increasing product awareness. One of the successes during this campaign was a live Twitter interview held with George Clarke that produced multiple interactions between consumer and brand around the subject of a home ‘MOT’.