Social Media Content

Great content can exist in more than one place. Its potential to exist across platforms and in different situations is what makes it so exciting. We want you to feel confident that your content can fulfill its potential so we have experts in social media content, management and implementation to ensure that your content really has an impact. Whether it’s listening, talking, making friends and engaging strangers or generally contributing, we can help you build a positive presence.

Discovery

Crown Paints is one of the UK’s leading paint manufacturers. The challenge for BJL was to reposition and raise the paint brand’s profile in the crowded interiors market and improve its appeal amongst young home owners.

Breakthrough

BJL was tasked with creating a new TV ad and additional social media campaign for Crown Paints. We married the two tasks and created a social media campaign that would provide visual and audio inspiration for the TV ad. A crowd sourcing strategy was employed that would allow the public to provide us with all of the necessary creative ideas to produce the TV ad.

Connection

BJL built a microsite that allowed people to upload and share their inspirations with us in the form of photographs or short stories. All of these entries were then placed in front of a trends panel who decided on an overall winner. The winning entry was then passed on to the TV ad producers who used it to influence their creative approach. Additionally, we sourced the TV ad soundtrack amongst undiscovered British bands alongside an acclaimed music blog. A shortlist was drawn up and a winner was then chosen by a panel of music industry experts.

Results

Online interaction with consumers increased, as did coverage of the brand on key lifestyle and music websites. Creative ideas were also generated amongst the public with 215 individuals and 110 bands taking part in the respective initiatives.