Kepak Convenience Foods - Rustlers One Finger Food Virals - Best Digital Strategy

The first ever viral campaign for Rustlers was launched as part of the ‘One Finger Food’ campaign as an attempt to create online awareness for Rustlers with its target market of young men. The creative idea for the viral element was directly linked to the overarching ‘One Finger Food’ theme that was the lynchpin of the TV execution and depicted lads finding “inventive” ways of cooking food using just one finger. We produced three separate executions, which were created as if following on from one another. This tactic complimented the viral genre, encouraging other members of the digital-content generation to follow suit. The virals were shot in a raw style and uploaded through the YouTube platform. We built an integrated strategy using a range of social media platform mechanisms, including comments, response views and channels. These were fed through the use of real and virtual networks. The virals have been viewed over 40,000 times and have initiated posts on 43 forums and blogs. Importantly, the success of this campaign has paved the way for future digital initiatives for the brand.

NHS Hull - Strength to Change - Best New Product Launch

The social marketing strategy was developed in consultation with stakeholders from many different arenas (Police, Children’s Services, Social Services, Probation, victim support groups, NHS etc.) and sought to educate and motivate the perpetrators and the wider public regarding abusive behaviour and it’s consequences, and create desire and motivation for both behavioural and cultural change. We were launching an initiative to help perpetrators understand and take responsibility for their behaviour, then learn how to manage their emotions and change for good.

Typhoo - Best Customer Insight

Tea. National staple. British institution. The start of the day. The answer to a myriad family dramas. Fundamental. Important. Cherished.

So of course the make of your tea is enshrined in your psyche and your shopping habits, right? You’d never been seen dead without your particular tea in the cupboard or trade to something different just because there was a good deal on, because it’s just too important, isn’t it?

We thought so, but it seems, perhaps, not. For many tea, it seems, is ‘just tea’ when it comes to the name on the box. Which is fine, unless your client’s business relies on selling their particular boxes.

So this is the story of how we found a way to make people care. How challenging ourselves as much as the consumer made us let go of the apparent comfort of hygiene factors, and stopped us attempting to project unrealistic values onto a low frequency grocery staple. And how we made the nation 'oo' again.